Read this before you decide.
From commissioning a website to Google Ads, SEO and AI search, we turn our experience into practical guides you can act on.
20 questions to ask before commissioning a corporate website
What to look for when comparing proposals, which clauses belong in the contract and which rights should stay with you after launch.
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Google Ads or SEO? Putting your budget into the right channel
Fast results or lasting visibility? We explain the strengths of both channels, how their costs work and how they perform together.
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Being visible in AI search: an introduction to GEO
How do ChatGPT, Gemini and Google AI Overviews recommend brands? The core principles of preparing your content for AI-generated answers.
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Redesigning without losing SEO: a checklist
What to do before, during and after a website redesign so that traffic doesn't drop once the new site is live.
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What determines the cost of a website? How to read proposals properly
Why do quotes for the same website vary so widely? We explain the cost drivers and what to look for when comparing proposals.
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Off-the-shelf e-commerce platform or custom build? A decision guide
Start fast with Shopify, ikas or WooCommerce, or build a platform around your business? How to make the right choice for your product range, operations and growth plans.
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Mobile app or mobile-friendly website? A decision guide, including PWAs
Not every business needs a mobile app. We explain when an app genuinely adds value, the PWA option and the difference between native and cross-platform development.
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A privacy-compliant website: cookies, forms and privacy notices under GDPR and KVKK
If your website processes personal data, which texts do you need, how should cookie consent work and what should you watch out for in forms? A technical checklist.
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What are Core Web Vitals? How a fast website affects your business
What do LCP, INP and CLS mean, which values count as good, and where should you start to speed up your website? Google's user experience metrics explained in plain language.
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How to write a good brief for a software or web project
Comparable proposals and a well-started project begin with a good brief. The sections every brief should include — and the most common mistakes.
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