Brand & Corporate Identity
A strong brand feels the same at every touchpoint. We create your brand identity — from logo and colour palette to typography, visual language and tone of voice — and deliver it with detailed guidelines so it is used consistently in digital and print.
A consistent brand language with logo, colour, typography and brand guidelines.
Identity work starts with a strategy phase that clarifies who your brand is, what it stands for and how it differs from competitors.
We then develop the logo and visual system in several concepts and finalise the chosen direction by testing it across real applications such as your website, social media, business cards and presentations.
A good identity system lets your team create consistent material without needing a designer every time. That's why our guidelines come with examples, dos and don'ts, and ready-to-use templates.
Sound familiar? You are in the right place.
Our Brand Identity service is designed to solve the problems businesses run into most often.
Your brand isn't memorable
A logo and visual language without a distinctive edge get lost among competitors.
Every piece looks different
Without guidelines, every agency and employee produces a different look.
It no longer fits your size
An identity created in a hurry at launch falls short as the company grows.
Weak in digital
Logos designed for print become illegible on screen and at small sizes.
What's included?
The items below can be combined or booked separately, depending on what you need. Your proposal lists exactly which ones are included.
Brand strategy
Positioning, values, personality and message architecture.
Logo design
Several concepts, variations and small-size versions.
Colour & typography
A colour palette and type system that work in digital and print.
Visual language
Iconography, photography direction and graphic elements.
Tone of voice
Rules for how your brand speaks in writing.
Applications
Business cards, letterheads, presentations and social media templates.
Brand guidelines
A detailed usage guide documenting every rule.
Rebranding
Refreshing an existing brand, with a transition plan.
Naming
Brand and product naming when needed.
How we work, step by step
Every stage ends with a tangible deliverable, and we only move on once you have approved it. Timelines are confirmed in your proposal.
See our full processStrategy
We clarify the essence of your brand.
- Founder and team interviews
- Competitor and market analysis
- Positioning and values
Concepts
We present several creative directions.
- Moodboards
- Logo concepts
- First visual language explorations
Development
We refine the chosen direction.
- Logo variations
- Colour and type system
- Icons and graphic elements
Applications
We test the identity across touchpoints.
- Digital and print applications
- Social media templates
- Presentation template
Guidelines
We document the rules.
- Brand guidelines
- Delivery of all files
- Team briefing
A scope that scales with your needs.
These packages are a starting point; we refine the scope together during discovery. Pricing depends on the scope you choose and is set out in a tailored proposal.
Logo & core identity
Newly founded businesses
- Logo and variations
- Colour and typography
- Business card and letterhead
- Core guidelines
Corporate identity
Growing companies
- Brand strategy
- Full visual system
- Digital and print applications
- Detailed guidelines
Rebranding
Established and multi-brand organisations
- Brand architecture
- Transition and launch plan
- Update of all touchpoints
What do we measure?
We judge success by metrics we agree on at the start, not by gut feeling. They form the basis of our reports and every improvement decision.
Distinctiveness
Visual differentiation from competitors
Scalability
Legible from 16 pixels to a billboard
Consistency
Adherence to the guidelines across all channels
What you receive
- Brand strategy document
- Logo and all variations (vector)
- Colour and typography system
- Visual language and icon set
- Print and digital application templates
- Brand guidelines (PDF)
Who is this service for?
- Newly founded companies and start-ups
- Brands whose identity no longer matches their growth
- Organisations going through a merger or restructuring
- Companies launching a new product or sub-brand
Questions about Brand Identity
For questions specific to your project, speak to one of our project consultants.
Get a quoteThe number of concepts is stated in the proposal; we usually present distinct directions grounded in the strategy.
Trademark registration is a legal process; we prepare the files you need to work with a trademark attorney.
Vector (AI, SVG, PDF) and digital (PNG) formats, in every colour variation.
Usually 6–10 weeks, depending on scope.
Yes. Running both together brings advantages in consistency and timing.
Law Firms & Consulting
Startups
Architecture & Design
Mining & Natural Stone
JewelleryBetter together
Corporate Web Design
Bespoke, template-free corporate websites designed to convert.
UI/UX & Product Design
User-centred interfaces for apps, dashboards and SaaS products.
Website Development from Scratch
From domain to launch: turnkey, fast and easy-to-manage websites.