Meta & Social Media Advertising
Social media advertising is the most effective way to reach people who aren't searching for you yet but need what you offer. We manage your campaigns on Instagram, Facebook, LinkedIn and TikTok end to end — from audience strategy and creative production to Meta Pixel and Conversions API set-up and weekly optimisation.
Targeted, measurable ads on Instagram, Facebook, LinkedIn and TikTok.
On social media, success comes from matching the right audience with the right creative. We form audience hypotheses, test different messages and visuals systematically and scale the combinations that perform best.
Since Apple's iOS privacy changes, we set up the server-side Conversions API alongside the Meta Pixel as standard, so measurement stays accurate.
We track creative fatigue and regularly refresh underperforming ads with new variations, so your campaigns don't get more expensive over time.
Sound familiar? You are in the right place.
Our Social Media Advertising service is designed to solve the problems businesses run into most often.
Engagement, but no sales
Campaigns focused on likes and followers don't translate into business results.
Ads burn out quickly
The same visuals lose performance within a short time.
Measurement is incomplete
On its own, the Pixel misses a significant share of conversions since the iOS changes.
You can't find the right audience
Broad, unfocused targeting spreads your budget too thin.
What's included?
The items below can be combined or booked separately, depending on what you need. Your proposal lists exactly which ones are included.
Meta ads
Sales, lead generation and awareness campaigns on Instagram and Facebook.
LinkedIn ads
Targeting B2B decision-makers by job title, industry and company.
TikTok ads
Short-video campaigns for younger audiences.
Audience strategy
Interest-based, lookalike and remarketing set-ups.
Creative production
Ad visuals, short videos and copy.
Pixel & Conversions API
Browser- and server-side tracking for accurate measurement.
Catalogue ads
Dynamic product ads for online stores.
Lead forms
In-app lead forms and CRM integration.
Reporting
A weekly summary and a detailed monthly performance report.
How we work, step by step
Every stage ends with a tangible deliverable, and we only move on once you have approved it. Timelines are confirmed in your proposal.
See our full processStrategy
We define goals and audiences.
- Goals and KPIs
- Audience hypotheses
- Budget plan
Measurement
We set up accurate tracking.
- Meta Pixel
- Conversions API
- Event and conversion settings
Creative
We produce the content to test.
- Image and video concepts
- Ad copy
- Format adaptations
Launch & testing
We launch and test the campaigns.
- Audience and creative tests
- Budget allocation
- Optimisation
Scaling
We scale up the winners.
- Budget increases
- New audiences
- Monthly report
A scope that scales with your needs.
These packages are a starting point; we refine the scope together during discovery. Pricing depends on the scope you choose and is set out in a tailored proposal.
Starter
Brands new to social advertising
- One platform
- Measurement set-up
- Monthly creative set
Performance
Brands focused on sales and leads
- Meta + LinkedIn / TikTok
- Ongoing creative testing
- Catalogue ads
Full funnel
Brands with large budgets
- Every stage from awareness to sale
- Video production
- Advanced attribution analysis
What do we measure?
We judge success by metrics we agree on at the start, not by gut feeling. They form the basis of our reports and every improvement decision.
Cost per acquisition
Cost per customer or lead
ROAS
Return on ad spend
Click-through rate
Creative effectiveness
Frequency
An indicator of creative fatigue
What you receive
- Campaign and audience strategy
- Pixel and Conversions API set-up
- Ad creatives and copy
- Weekly optimisation
- Detailed monthly report and dashboard
Who is this service for?
- Brands that want to reach new audiences
- Online stores
- Companies looking for B2B leads
- Products and services being launched
Questions about Social Media Advertising
For questions specific to your project, speak to one of our project consultants.
Get a quoteYes, creative production can be part of the scope; we can also work with your existing visuals.
We recommend based on your audience and sales model; LinkedIn usually leads for B2B, Meta for B2C.
We recommend a realistic test budget based on your goals and sector.
If it fits the campaign goal, we can plan and manage collaborations with content creators.
Hotels & Hospitality
E-commerce & Retail
Construction & Real Estate
Restaurants & Food
Automotive & Car Dealerships
Furniture & Interiors
Textiles & Fashion
Jewellery
Beauty, Hair Salons & Spas
Sports & FitnessBetter together
SEO — Search Engine Optimisation
Technical SEO, content strategy, local SEO and visibility in AI search.
Google Ads Management
End-to-end management of Search, Performance Max, Shopping and YouTube campaigns.
Social Media Management & Content
Editorial calendar, design, video and community management.