SEO — Search Engine Optimisation
Organic traffic is the most valuable channel because it keeps working after your ad budget runs out. We run comprehensive SEO programmes — from technical foundations and content strategy to local visibility and authority building — and work to have your brand cited in AI answers such as ChatGPT, Gemini and Google AI Overviews.
Technical SEO, content strategy, local SEO and visibility in AI search.
SEO isn't a one-off setting; it is an ongoing process in which technical health, content and authority are managed together. We start with a comprehensive audit that examines your site's current state against an extensive checklist.
We then identify the searches closest to your business goals, analyse your competitors' strengths and weaknesses and work to a monthly roadmap. We never promise anyone a 'guaranteed first place'; we share progress transparently in monthly reports.
Our reports show more than rankings: they show the enquiries, calls and sales that organic traffic brings in. We measure SEO's contribution to your business in business results.
Sound familiar? You are in the right place.
Our SEO service is designed to solve the problems businesses run into most often.
Competitors are ahead of you
Competitors offering the same service are on Google's first page — and you're nowhere to be seen.
Traffic has dropped
You lost organic traffic after an algorithm update or a website redesign.
Your ad budget keeps running out
All your demand comes from paid ads; when the ads stop, so do the enquiries.
You're missing from AI answers
People ask ChatGPT and AI Overviews — and your brand isn't recommended.
What's included?
The items below can be combined or booked separately, depending on what you need. Your proposal lists exactly which ones are included.
SEO audit
In-depth analysis of crawling, indexing, speed, content and backlink profile.
Technical SEO
Site architecture, redirects, canonical tags, schema and Core Web Vitals.
Keyword strategy
A target keyword map grouped by search intent.
Content strategy & production
Topic clusters, an editorial calendar and expert content.
Local SEO
Google Business Profile, local directories and 'near me' searches.
E-commerce SEO
Scalable optimisation for category, product and filter pages.
Migration SEO
Protecting rankings during redesigns and migrations with a URL inventory and a 301 plan.
Digital PR & authority
Earning high-quality, natural links and brand mentions.
GEO — AI search
Structuring content so it is cited in AI-generated answers.
What our SEO audit covers
SEO or Google Ads?
To help you decide, we compared the options as objectively as we can. We agree on the right path for your project during the discovery call.
| Criterion | SEO | Google Ads |
|---|---|---|
| Time to results | Medium to long term (months) | Immediate |
| Cost per click | None | Every click is paid for |
| Durability | Keeps working after activity stops | Stops when the budget runs out |
| Perceived trust | High trust in organic results | Ad label is visible |
| Best for | Sustainable growth | Fast demand and testing |
| Our recommendation | Run both together with shared measurement |
How we work, step by step
Every stage ends with a tangible deliverable, and we only move on once you have approved it. Timelines are confirmed in your proposal.
See our full processAudit
We take a full X-ray of your site's SEO.
- Technical crawl and indexing analysis
- Content and keyword analysis
- Backlink and competitor analysis
Strategy
We prioritise the opportunities.
- Keyword map
- Page-to-keyword mapping
- Three-month roadmap
Technical improvements
We remove the obstacles.
- Speed and Core Web Vitals
- Schema and internal links
- Crawling and indexing fixes
Content & authority
We grow your visibility.
- Topic clusters and content production
- Updating existing content
- Digital PR and link building
Measurement
We report results and update the plan.
- Ranking and traffic report
- Conversion analysis
- Plan update
A scope that scales with your needs.
These packages are a starting point; we refine the scope together during discovery. Pricing depends on the scope you choose and is set out in a tailored proposal.
SEO audit
Websites that want to know where they stand
- Comprehensive audit report
- Prioritised action list
- Presentation meeting
Monthly SEO
Brands that want steady growth
- Ongoing technical SEO
- Monthly content production
- Monthly report and meeting
Enterprise SEO + GEO
Competitive sectors and large websites
- Multilingual / international SEO
- Digital PR
- AI visibility tracking
- Custom dashboard
What do we measure?
We judge success by metrics we agree on at the start, not by gut feeling. They form the basis of our reports and every improvement decision.
Organic traffic
Visitors from search engines
Visibility
Ranking distribution for target keywords
Organic conversions
Enquiries, calls and sales from SEO
AI visibility
How often your brand is mentioned in AI answers
What you receive
- Comprehensive SEO audit report
- Keyword and content map
- Implementation of technical improvements
- Monthly content plan and production
- Monthly ranking, traffic and conversion report
- Looker Studio performance dashboard
Who is this service for?
- Brands that want to reduce their dependence on ads
- Websites that are falling behind competitors
- Companies planning a redesign or migration
- Businesses that want to win local customers
Questions about SEO
For questions specific to your project, speak to one of our project consultants.
Get a quoteTechnical improvements start to show within a few weeks; lasting results for competitive searches usually take 4–6 months.
No. Nobody can guarantee search engine algorithms; we work with measurable targets and transparent reporting.
Generative Engine Optimisation: work that helps AI answers such as ChatGPT, Gemini and Google AI Overviews cite your brand as a trusted source.
Our content team researches your industry and writes it; on topics that need expert input, we work together with you.
An audit can be booked as a one-off; for growth we recommend a monthly programme.
Google Business Profile optimisation, local directories, a review management strategy and location pages.
No. We don't use link-buying methods that violate Google's guidelines; we earn natural links through digital PR.
Yes. We manage the migration with a URL inventory, a 301 plan and post-launch monitoring.
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Nonprofits & Public SectorBetter together
Google Ads Management
End-to-end management of Search, Performance Max, Shopping and YouTube campaigns.
Meta & Social Media Advertising
Targeted, measurable ads on Instagram, Facebook, LinkedIn and TikTok.
Social Media Management & Content
Editorial calendar, design, video and community management.