Google Ads Management
Google Ads is the fastest way to put your product or service in front of the people searching for it, at the moment they're ready to buy. We manage the whole process — from account set-up and conversion tracking to keyword strategy and weekly optimisation — and report transparently on where every cent of your budget goes.
End-to-end management of Search, Performance Max, Shopping and YouTube campaigns.
A successful Google Ads account starts with accurate measurement. Before any campaign goes live, we set up Google Analytics 4, Google Tag Manager and enhanced conversions to track real business outcomes such as enquiries, calls, sales and bookings. That way optimisation is based on revenue, not clicks.
We then build a campaign structure that fits your goals, setting up the account with keyword research, negative keyword lists, ad copy, asset groups and bidding strategies. After launch, we review the account every week, clean up search terms, optimise budget allocation and bids, and test ad copy.
Your ad budget is paid directly to Google through an account opened in your name; the account and all its data belong to you. Our management fee is set in a tailored proposal based on the scope of the campaigns we run.
We structure the account around your profitability: high-margin services and products are managed in separate campaigns, and budget is directed to where it earns the most. Brand searches, competitor searches and generic searches each get their own strategy.
Sound familiar? You are in the right place.
Our Google Ads service is designed to solve the problems businesses run into most often.
Budget is spent, but no enquiries arrive
The wrong keywords and missing negative lists waste budget on irrelevant clicks.
You don't know what's working
In accounts without conversion tracking, decisions are based on guesswork.
Click costs keep rising
Low Quality Scores and weak landing pages push costs up.
You can't make sense of agency reports
Reports full of impressions and clicks don't tell you how many customers you won.
What's included?
The items below can be combined or booked separately, depending on what you need. Your proposal lists exactly which ones are included.
Account set-up & audit
Opening a new account or a thorough audit and restructure of your existing one.
Conversion tracking
Accurate tracking of enquiries, calls and sales with GA4, Google Tag Manager and enhanced conversions.
Keyword research
High purchase-intent keywords, match types and comprehensive negative keyword lists.
Ad copy & assets
Responsive search ads, assets, images and ongoing A/B tests.
Bidding strategy
Correct use of target CPA, target ROAS and maximise conversions.
Budget management
Budget allocation across campaigns and daily spend control.
Remarketing
Dedicated audiences and messages for people who have visited your site.
Landing page recommendations
Page and form improvements to raise your conversion rate.
Reporting & dashboard
A weekly summary, a detailed monthly report and a live Looker Studio dashboard.
Campaign types we manage
Search campaigns
Reach people searching for your service on Google with text ads. The most effective starting point for businesses that collect enquiries, bookings and leads.
Performance Max
One campaign with AI-driven optimisation across Search, YouTube, Display, Gmail and Maps. Powerful when set up with the right asset groups and signals.
Shopping ads
Visibility in search results with product image, price and store name for online stores, including Google Merchant Center and product feed optimisation.
YouTube video ads
Targeted video campaigns for brand awareness and remarketing: skippable, non-skippable and short formats.
Display Network
Reach broad audiences and remarketing lists with banner ads across millions of websites and apps.
Demand Gen campaigns
Create new demand with visual ads on YouTube, Discover and Gmail.
App campaigns
Campaigns across Google's networks focused on installs and in-app actions for your mobile app.
Local campaigns
Drive visits and calls to your store or office from Maps and local searches.
What's included in monthly management?
Google Ads or Meta (Instagram & Facebook) ads?
To help you decide, we compared the options as objectively as we can. We agree on the right path for your project during the discovery call.
| Criterion | Google Ads | Meta ads |
|---|---|---|
| User intent | Actively searching | Browsing, not searching yet |
| Strongest at | Capturing demand | Creating demand |
| Ad format | Text, product, video | Image and short video |
| Targeting | Keywords and intent | Interests, demographics, lookalike audiences |
| Best suited to | Services, urgent needs, e-commerce | Visual products, brand awareness, launches |
How we work, step by step
Every stage ends with a tangible deliverable, and we only move on once you have approved it. Timelines are confirmed in your proposal.
See our full processAudit & goals
We analyse the account and your business goals.
- Analysis of the current account and spend
- Setting target CPA / ROAS
- Competitor ad review
Measurement set-up
We set up accurate tracking.
- GA4 and Google Tag Manager set-up
- Conversions and enhanced conversions
- Call and form tracking
Campaign set-up
We structure the account.
- Campaign and ad group structure
- Keyword and negative lists
- Ad copy and assets
Optimisation
We improve the account every week.
- Search term clean-up
- Bid and budget adjustments
- Ad A/B tests
Reporting & growth
We share results and scale up.
- Monthly report and meeting
- New campaign opportunities
- Landing page recommendations
A scope that scales with your needs.
These packages are a starting point; we refine the scope together during discovery. Pricing depends on the scope you choose and is set out in a tailored proposal.
Search-focused
Service businesses and local companies
- Search campaigns
- Conversion tracking set-up
- Weekly optimisation
- Monthly report
Performance package
Online stores and multi-service brands
- Search + Performance Max + Shopping
- Merchant Center and feed optimisation
- Remarketing
- Live dashboard
Full funnel
Brands with large budgets across many channels
- Search, PMax, YouTube, Demand Gen
- Advanced measurement and attribution
- Creative and landing page testing
- Weekly meeting
What do we measure?
We judge success by metrics we agree on at the start, not by gut feeling. They form the basis of our reports and every improvement decision.
Cost per acquisition (CPA)
What you spend to win a lead or a sale
ROAS
Revenue generated per unit of ad spend
Conversion rate
Share of clicks that become enquiries or sales
Impression share
How often your ads appear for target searches
What you receive
- Account audit report and campaign strategy
- Conversion tracking set-up (GA4 + GTM)
- Keyword and negative keyword lists
- Ad copy and visual assets
- Live Looker Studio performance dashboard
- Detailed monthly report and review meeting
Who is this service for?
- Businesses that need leads and sales quickly
- Companies that can't see a return on their ad spend
- Brands launching a new product or service
- Online stores and local businesses
Questions about Google Ads
For questions specific to your project, speak to one of our project consultants.
Get a quoteNo. The ad budget is paid directly to Google from your account. Our management fee is separate and set in a proposal based on your scope.
It depends on click costs in your sector and on your goals. In the discovery call we suggest a realistic budget based on keyword data.
Search campaigns start bringing traffic on the day they go live; efficiency usually improves noticeably in the first 4–8 weeks as the account learns and is optimised.
The account is opened in your name and we work with manager access. Even if our collaboration ends, the account and all historical data stay with you.
Yes. We start with a free account audit that reports wasted spend and opportunities.
Targeting competitor brands as keywords is possible, but using their trademarks in ad copy is restricted by Google's policies and trademark rights; we build the strategy within those rules.
During the initial set-up all copy is submitted for your approval; after that, test variations follow rules we agree together.
You can access the live dashboard at any time; we also send a weekly summary and a detailed monthly report.
Healthcare & Clinics
Hotels & Hospitality
E-commerce & Retail
Construction & Real Estate
Manufacturing & Industry
Education
Startups
Automotive & Car Dealerships
Auto Service & Spare Parts
Car Rental
Yacht & Boat Charter
Metal, Scrap & Recycling
Mining & Natural Stone
Energy & Renewables
Furniture & Interiors
Textiles & Fashion
Jewellery
Veterinary & Pet Care
Events, Weddings & Venues
Cleaning, Renovation & Home Services
Technology & SaaSBetter together
SEO — Search Engine Optimisation
Technical SEO, content strategy, local SEO and visibility in AI search.
Meta & Social Media Advertising
Targeted, measurable ads on Instagram, Facebook, LinkedIn and TikTok.
Social Media Management & Content
Editorial calendar, design, video and community management.